About

I build systems and tools at the intersection of AI, marketing, and product design. Over 20 years in marketing across France, Switzerland, and the Netherlands, I’ve learned that the best solutions aren’t always off-the-shelf. They’re custom, intentional, and built for the specific problem you’re trying to solve.

My career started in retail marketing at Lidl France, then scaled to Lidl Switzerland managing campaigns across multiple markets. From there, I moved into brand building at Yokohama (automotive), JYSK (furniture), and Amavita (head of marketing for 180 pharmacy stores across Switzerland). Each role taught me something about systems: how data flows, how teams think, how to connect fragmented pieces into something coherent.

Most recently, I spent five years at Just Eat Takeaway as a Senior Marketing Manager, where I learned that the biggest friction points aren’t always solved by buying more SaaS. They’re solved by building the right tool for your specific workflow. My master’s thesis on IoT and loyalty systems gave me the foundation for thinking in systems. Now I apply that thinking everywhere.

I build three things: