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Tools • 13 min read

The tool you’re too small for is the tool you should build yourself

You know what most SaaS products are designed to do? Grow past your actual needs. Hootsuite promises “multi-platform scheduling.” You use it to post three

June 15, 2026 Read article →

AI • 7 min read

Thinking about agentic workflows: scout, strategist, copywriter

Most people talk about AI as automation. Do the thing faster. Save time on the task. That’s useful, but it misses something bigger. What if

June 15, 2026 Read article →

AI • 8 min read

Custom tools vs SaaS: when to build, when to buy?

I’ve spent the last few months building custom tools instead of buying them. Not because I’m stubborn about buying software. But because I kept running

June 15, 2026 Read article →